Tuesday, June 12, 2007

The Proportion Of Blu

What happens when you apply the Golden Ratio (the Divine Proportion, phi) to denim? You end up with jeans that make your butt look good, thats what! :-)

"The Proportion Of Blu" is a new denim line that caught my eye. The principal is simple; apply the formula, which is all about alignment of parts and proportion to the construction of a pair of jeans as they fit a human body..... i.e. the inseam to position of any hip detail, the alignment of the front pockets, the stitching and positioning of the back pockets etc...if done correctly, these jeans should fit almost anyone, and make anyone look good in them. How could I not try them out?!? They arrive this week at merge.